Buying fragrance online feels like a gamble; you can't smell it first, and most descriptions are useless. I'll show you how to choose unisex fragrances confidently: what to look for in notes, why longevity matters, and how brands like Malin+Goetz and Blomb solve the biggest barriers to buying scent online.

The best scented gifts aren't about guessing someone's favourite scent, they're about matching the fragrance to when they'll use it. Morning scents that energise, evening fragrances that help you unwind, and festive spices that don't smell like cheap Christmas candles. Here's how to choose candles, diffusers, and incense that actually get used.