Journal

  • What People Actually Want As Gifts (And What To Stop Buying)

    What People Actually Want As Gifts (And What To Stop Buying)

    Let's be honest: most of us are terrible at buying gifts. Not because we don't care, but because we overthink it, panic, or project our own wishful thinking onto someone else. You buy your dad a "world's best dad" mug because you've run out of ideas. The truth is, the gifts people actually want are rarely the gifts we think they want. Spa vouchers that expire unused. Novelty socks. Personalised tat with their name embroidered on it like they're a toddler at nursery. Here's what they're really hoping for instead.

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